Since they say imitation is the sincerest form of flattery, this is an excellent example of high praise. Whoever conceived of this idea was a genius. This may not be so evident in the US, but in other places across the globe, Top Gear is one of the most popular shows……’in the world.’ I always try to evangelize the show with the car guys I know but I think it takes a certain mindset and a couple of episodes to really get the feel of the show.
In any case, it’s my favorite show and will be back on later this month. In anticipation, Hyundai came up with this advertising campaign that is ‘spot on’. If you know the show, these commercials have been written/produced very well. Enjoy.